Edit: The Kickstarter page has been updated with an explanation of what John meant. Thanks to TiM for letting us know in the comments!
Edit again: Lots of thought-provoking discussion about the documentary on Reddit right now! Welcome and make yourselves at home. We have intensedebate on our posts if you'd like to partake.
Also the brony community might be able to help out in other ways besides not illegally downloading. (The documentary staff would still prefer that people didn't download illegally)
In other news, the documentary has gotten some publicity from an article which you can find here, so hooray for that!
Also we have a Doctor Hooves and Assistant video after the break, because we just found it, and because why not?