Monday, May 13, 2013

[Discussion] Equestria Girls

So, apparently some of you are eager to talk about EqG. Consider this our official place for you to do that.
Drop your opinions, thoughts, rants and everything else here.

I'll add some information that I know of after the break.
If you know more, provide a reliable source.

Also, I won't partake in the discussion.

Excerpt from the NYT article
“We are responding to the desire by our fans to experience the brand in more ways,” said John A. Frascotti, Hasbro’s chief marketing officer. “They imagined themselves as which pony they would be or which pony they identified with the most.”

So Hasbro created Equestria Girls, a parallel world in which the My Little Pony characters were reconceived as teenage girls in high school. To maintain continuity, Hasbro retained the same creative talent, animation style and message of friendship.

“Our goal is to stay true to who those characters are,” said Meghan McCarthy, the head writer for the movie, adding that the high school setting allowed for new storytelling possibilities. “It’s new but still an extension of our mythology.”

“It is a major strategic initiative for us,” Mr. Frascotti said, one that will feature toys, apparel, publishing and accessories. Multimedia components include an interactive Web site, content on YouTube and a partnership with, a fashion Web site for girls.

Hasbro does not break out revenue for My Little Pony, but in its earnings statement in April, the company said its girls’ category rose 23 percent in the first quarter compared with the same period last year, growth that was helped in part by the My Little Pony brand.

Equestria Girls offers an opportunity to build on that growth, said Michael Vogel, vice president for development at Hasbro Studios. “This is a bold new direction,” he said.